How to market yourself as a voice artiste

Posted on September 9, 2023 by adminsc

Do you have a unique voice that you’d like to share with the world? Are you a voice actor looking to take your career to the next level? If so, then this blog post is for you!

Are you ready to turn your passion for voice acting into a thriving career? In a world filled with endless opportunities for creative expression, the realm of voice artistry has emerged as a captivating and lucrative field. Whether you dream of narrating audiobooks, lending your voice to animated characters, or becoming the voice behind memorable commercials, the journey begins with mastering the art of self-marketing.

In a digital age where your voice can reach audiences around the globe, the ability to effectively market yourself as a voice artiste has never been more crucial. This blog post is your gateway to uncovering the secrets, strategies, and techniques that will help you stand out in a competitive industry and embark on a fulfilling journey as a voice artiste.

From crafting a compelling personal brand to harnessing the power of social media, we’ll explore the essential steps to elevate your voice and your career to new heights.

Join us as we delve into the captivating world of voice artistry and unlock the keys to success in marketing yourself as a voice artiste. Whether you’re just starting out or looking to take your existing career to the next level, this blog post is your guide to making your voice heard, remembered, and sought after by clients and audiences alike.

Let’s embark on this exciting journey together and transform your passion into a thriving profession!

In this post, we will discuss some of the key things you can do to market yourself as a voice artiste. We will cover topics such as:

Creating a strong online presence
Networking with other voice actors
Finding voice acting jobs
Building your reputation

So whether you’re just starting out or you’re an experienced voice actor, there’s something in this post for you. Let’s get started!

Contents

Why is it important to market yourself as a voice artiste?

In today’s competitive voice acting market, it’s more important than ever to market yourself effectively. By marketing yourself, you can make sure that potential clients know about your skills and talents. This will help you to land more voice acting jobs and build a successful career.

In the competitive landscape of the voice acting industry, talent alone often isn’t enough to break through and secure the opportunities you desire. Your ability to market yourself effectively can be the game-changer that sets you apart from the rest. Here are some compelling reasons why self-marketing is essential for any aspiring or established voice artiste:

1. Stand Out in a Crowded Market:

The digital age has democratized voice artistry, allowing more people to enter the field. This has led to increased competition. Effective marketing can help you rise above the noise and get noticed.

2. Showcase Your Unique Brand:

Your voice is your brand, and marketing allows you to define and communicate that brand to potential clients and collaborators. It’s about conveying what makes you special and why people should choose you over others.

3. Create a Professional Image:

Building a strong online presence and portfolio demonstrates your commitment to your craft and your professionalism. It instills confidence in potential clients, making them more likely to hire you.

4. Expand Your Network:

Effective marketing can open doors to new connections and collaborations within the industry. Networking is a powerful way to discover new opportunities and learn from others in the field.

5. Attract Diverse Opportunities:

Different voice acting gigs require different styles and tones. A well-marketed voice artiste can attract a wide range of opportunities, from audiobook narration to video game character roles and everything in between.

6. Gain Financial Freedom:

Successful self-marketing can lead to a steady stream of work, allowing you to achieve financial stability and even turn voice acting into a full-time career.

7. Evolve with the Industry:

The voice acting industry is constantly evolving. By actively marketing yourself, you stay in tune with industry trends and can adapt your skills and offerings accordingly.

8. Fulfill Your Passion:

If you’re passionate about voice acting, marketing yourself effectively allows you to do what you love while reaching a broader audience. It’s a win-win situation where you get to pursue your dreams and reach your potential.

In the digital age, your voice can transcend geographical boundaries, and with the right marketing strategies, you can reach global audiences.

So, whether you’re a seasoned pro or just starting out, learning how to market yourself as a voice artiste is a crucial step in your journey toward a rewarding and successful career in the world of voice acting.

In the following sections, we’ll dive into the practical steps and strategies that will help you build your personal brand and achieve your voice acting aspirations.

a. Create a strong online presence

In today’s digital age, establishing a robust online presence is an absolute must for voice artistes looking to succeed in the competitive world of voice acting.

Your online presence is like your virtual business card and portfolio, showcasing your talent, experience, and personality to potential clients and collaborators and it is top on How to market yourself as a voice artiste. Here are some essential steps to create a strong online presence:

1. Get a Website or Portfolio that Showcases Your Work:

Your website or portfolio is your online headquarters, the place where potential clients and industry professionals can learn more about you and your work. Here’s how to make it shine:

Professional Design: Invest in a clean and professional website design. It should be visually appealing and easy to navigate.
High-Quality Content: Populate your website with high-resolution images, well-written bio, and detailed information about your voice acting services. This is also the place to showcase your best work.
Audio Samples: Feature a variety of high-quality audio samples that demonstrate your vocal range and versatility. Include different styles and tones to highlight your capabilities.

2. Make Sure Your Website is Easy to Navigate and Has High-Quality Audio Samples:

User-Friendly Navigation: Ensure that your website is intuitive and easy to navigate. Visitors should quickly find the information they need, whether it’s about your services, rates, or contact details.
Mobile Optimization: Many users access websites via mobile devices. Make sure your website is mobile-friendly to provide a seamless experience for all visitors.
High-Quality Audio: The audio samples you showcase should be of the highest quality. Use professional recording equipment and techniques to capture the nuances of your voice accurately.

3. Use Social Media to Connect with Potential Clients and Share Your Work:

Choose the Right Platforms: Identify the social media platforms that are most relevant to your target audience and industry. Common choices include Twitter, Instagram, LinkedIn, and Facebook.
Consistent Branding: Maintain a consistent branding across all your social media profiles. Use the same profile picture, bio, and cover photo to make it easy for people to recognize you.
Engagement: Engage with your audience by responding to comments, sharing industry news, and participating in relevant conversations. Show your personality and passion for voice acting.
Share Your Work: Regularly share your voice acting projects, behind-the-scenes content, and any positive feedback or testimonials you receive. Visual content like videos and images can also be powerful tools for engagement.

4. Get Involved in Online Voice Acting Communities:

Join Forums and Groups: Seek out online forums, groups, and communities dedicated to voice acting. These platforms are excellent for networking, learning from experienced voice actors, and staying updated on industry trends.
Participate Actively: Don’t just lurk; actively participate in discussions and share your insights. Being a valuable contributor can help you build your reputation within the community.
Collaborate: Look for collaboration opportunities within these communities. Working on projects with fellow voice artists can expand your portfolio and network.

Creating a strong online presence is an ongoing process that requires dedication and consistency. It’s not just about promoting your work; it’s about building relationships, showcasing your expertise, and positioning yourself as a trusted voice in the industry. By following these steps, you’ll be well on your way to making a lasting impression in the world of voice acting.

b. Network with Other Voice Actors

Building a strong network within the voice acting community is a valuable asset for your career. Networking not only opens doors to new opportunities but also allows you to learn from experienced voice actors and stay updated on industry trends. Here’s how you can effectively network with other voice actors:

1. Attend Industry Events and Meet Other Voice Actors:

Conferences and Workshops: Look for voice acting conferences, workshops, and conventions in your area or even online. These events provide excellent opportunities to meet fellow voice actors, industry professionals, and potential clients.
Networking Mixers: Many events include networking mixers or social gatherings. Attend these with a friendly attitude, and don’t hesitate to strike up conversations. Exchange contact information and follow up after the event.
Panel Discussions: Participate in panel discussions or seminars to gain insights from experienced voice actors and showcase your knowledge. It’s a great way to establish your presence within the community.

2. Join Voice Acting Organizations and Forums:

Professional Organizations: Consider joining voice acting organizations such as the World Voices Organization (WoVO) or the Society of Voice Arts and Sciences (SOVAS). These organizations offer networking opportunities, industry resources, and a sense of community.
Online Forums and Communities: Explore online forums and communities dedicated to voice acting. Websites like Voice Acting Alliance and Reddit’s r/voiceacting can be great places to connect with other voice actors, seek advice, and find collaborative opportunities.
LinkedIn: Utilize LinkedIn to connect with professionals in the voice acting industry. Join relevant groups and participate in discussions to expand your network.

3. Collaborate with Other Voice Actors on Projects:

Collaborative Projects: Working on collaborative projects with other voice actors is not only creatively fulfilling but also a fantastic way to expand your portfolio. You can create joint demos, podcasts, or even audio dramas.
Online Platforms: Websites like Casting Call Club, Behind the Voice Actors, and Voices.com often feature collaborative casting calls. Keep an eye on these platforms for potential projects that align with your skills.
Local Meetups: If you live in an area with a voice acting community, attend local meetups and workshops. These gatherings provide opportunities to meet potential collaborators and establish relationships in person.

4. Be Supportive and Generous:

Mentorship: If you gain experience and recognition in the field, consider offering mentorship to newcomers. Sharing your knowledge can help you build lasting relationships and give back to the community.
Recommendations: When you can’t take on a project, consider recommending fellow voice actors who might be a good fit. This goodwill can lead to future opportunities and strengthen your professional network.

Networking with other voice actors is not just about advancing your career; it’s about fostering a sense of camaraderie within the industry. Building a network of supportive peers can provide encouragement, guidance, and a sense of belonging in the dynamic world of voice acting.

Remember, in this field, collaboration often leads to success, so be open to forming meaningful connections with your fellow artists and it is one of the expert ways on How to market yourself as a voice artiste.

c. Promote Your Services

Once you’ve honed your craft, built a strong online presence, and expanded your network, it’s time to actively promote your voice acting services. Here are some effective strategies to ensure that potential clients know you’re available and ready for voice acting work:

1. Let People Know You Are Available for Voice Acting Work:

Update Your Online Profiles: Make sure your website, social media profiles, and any online directories clearly state that you are available for voice acting opportunities. Include your contact information and a brief summary of your services.
Email Signature: Add a professional email signature that includes your name, a brief tagline, and a link to your website or portfolio. This ensures that anyone you correspond with is aware of your voice acting services.
Networking Conversations: When networking with other voice actors, industry professionals, or potential clients, don’t hesitate to mention your availability. Sometimes, opportunities arise from casual conversations.

2. Create Marketing Materials, Such as Business Cards and Flyers:

Business Cards: Design and print professional business cards that feature your name, contact details, a QR code linking to your portfolio, and a brief description of your voice acting services. Hand them out at industry events and meetings.
Flyers and Promotional Materials: Consider creating promotional flyers or brochures that highlight your voice acting skills, your portfolio, and any specializations you have. Distribute these at relevant events or send them digitally to potential clients.

3. Submit Your Voice to Casting Websites and Directories:

Online Casting Platforms: Register on reputable online casting platforms like Voices.com, Voice123, or Casting Call Club. Complete your profile, upload demos, and actively respond to casting calls.
Voice Acting Directories: List your services in online voice acting directories and marketplaces like Voicebank.net or The Voice Realm. These directories are often used by industry professionals seeking voice talent.
Local Directories: If you’re open to local work, consider listing your services in local business directories, both online and in print. Local businesses sometimes seek voice talent for commercials and advertisements.

4. Respond to Voice Acting Job Postings:

Job Boards: Keep an eye on job boards specific to voice acting, such as the Voices.com job board or the /r/recordthis subreddit. Respond promptly to job postings that match your skills and availability.
Professional Organizations: If you’re a member of voice acting organizations, they may offer job listings and audition opportunities exclusive to their members. Take advantage of these resources.
Cold Emailing: Don’t be afraid to reach out to potential clients directly via email. Craft personalized messages showcasing your skills and explaining how your voice can benefit their project.

Remember that promoting your voice acting services is an ongoing effort. Consistency and persistence are key. Stay proactive, continuously update your marketing materials and online profiles, and be responsive to inquiries and job postings. Building a successful voice acting career often requires a combination of talent, marketing, and a proactive approach to securing opportunities in this dynamic industry.

d. Be Professional and Reliable

In the world of voice acting, professionalism and reliability are traits that can set you apart and help you build a stellar reputation. Clients and collaborators are not only looking for talented voice actors but also individuals they can trust to deliver quality work on time. Here’s how you can cultivate professionalism and reliability in your voice acting career:

1. Be on Time for Appointments and Deliver Your Work on Time:

Meeting Deadlines: Always strive to meet or exceed project deadlines. This demonstrates your commitment to your clients and helps build trust.
Prompt Responses: Respond to emails, messages, and phone calls promptly. Clients appreciate quick communication and often see it as a sign of reliability.
Punctuality: If you have in-person recording sessions or meetings, arrive on time or even a little early. Being punctual shows respect for your clients’ time and reinforces your professionalism.

2. Be Responsive to Client Feedback:

Listen Actively: Pay close attention to client instructions and feedback. Being receptive to their input shows that you are committed to delivering the results they desire.
Adaptability: Be open to making adjustments and revisions based on client feedback. A willingness to collaborate and refine your work can lead to long-lasting client relationships.
Maintain a Positive Attitude: Approach client feedback with a positive and constructive mindset. Avoid taking criticism personally, and focus on how you can improve your performance.

3. Build a Reputation for Being a Reliable and Professional Voice Actor:

Consistent Quality: Strive for consistency in the quality of your work. Clients should know that they can expect a high level of performance from you every time.
Client Confidentiality: Respect client confidentiality agreements and protect sensitive information related to projects. Trust is a crucial component of professionalism.
Ethical Conduct: Conduct yourself ethically and with integrity in all business interactions. Honesty and transparency go a long way in building trust.
Client Relationships: Cultivate long-term client relationships by maintaining open lines of communication, expressing gratitude for their business, and keeping them informed about your availability.
Professional Development: Invest in your ongoing professional development. Continuously improving your skills and staying updated on industry trends showcases your commitment to excellence.

Building a reputation for professionalism and reliability takes time and consistent effort. However, it’s an investment that can lead to repeat business, referrals, and a solid foundation for a successful voice acting career. Clients who can rely on you not only for your talent but also for your professionalism are more likely to become loyal partners in your journey.

e. Be Patient and Persistent

In the competitive world of voice acting, patience and persistence are not only virtues but also key to long-term success. It’s essential to understand that building a successful voice acting career takes time and consistent effort. Here’s why patience and persistence are crucial:

1. It Takes Time to Build a Successful Voice Acting Career:

Like any artistic endeavor, voice acting is a journey that requires dedication and perseverance. Success often comes gradually as you gain experience, build a reputation, and expand your network.
Developing your skills, building a portfolio, and establishing a client base all require an investment of time and effort. Be prepared for a gradual progression rather than instant fame and fortune.

2. Don’t Get Discouraged if You Don’t Get a Lot of Work Right Away:

It’s common for voice actors, especially newcomers, to experience periods with limited or sporadic work. This doesn’t necessarily reflect your talent or potential; it’s a natural part of the industry.
Rejections and auditions without callbacks are also par for the course. Remember that even well-established voice actors faced their fair share of setbacks early in their careers.

3. Just Keep Marketing Yourself and Eventually You Will Start to Get More Work:

Consistency in marketing and self-promotion is key. Even during slower periods, continue to update your portfolio, engage on social media, and seek out opportunities.
As your online presence grows and your reputation as a reliable voice actor solidifies, you’ll start to see a steady stream of work. Word of mouth and repeat business often become significant sources of income.

4. Maintain a Positive Mindset:

It’s crucial to stay positive and maintain a strong belief in your abilities. Self-doubt and negativity can hinder your progress and make the journey more challenging.
Seek support from fellow voice actors, mentors, or industry peers when you’re feeling discouraged. They can offer guidance, encouragement, and perspective.

5. Continue Learning and Growing:

Use periods with less work as opportunities for personal and professional growth. Invest in voice acting classes, workshops, or coaching to refine your skills and stay competitive.
Stay updated on industry trends and technologies. The voice acting landscape is constantly evolving, and staying informed can give you an edge.

Remember that every successful voice actor began their journey with patience and persistence. They faced challenges, rejection, and uncertainty, but they persevered. With time, dedication, and a steadfast commitment to your craft and career, you can turn your passion for voice acting into a thriving profession. Keep your goals in sight, keep honing your skills, and keep marketing yourself—it’s all part of the path to success in this exciting field.

FAQs

1. Is there a market for voice acting?

Yes, there is a substantial and diverse market for voice acting. The demand for voice actors spans across various industries, including animation, video games, advertising, audiobooks, e-learning, dubbing, and more. With the growth of digital media and global connectivity, the opportunities for voice actors have expanded significantly.

2. Where can I sell my voice acting?

You can sell your voice acting services through several avenues:
- Online Casting Platforms: Websites like Voices.com, Voice123, and Casting Call Club allow you to create profiles, audition for roles, and connect with clients.
- Freelance Marketplaces: Platforms like Fiverr and Upwork allow you to offer voice acting services to a global clientele.
- Your Own Website: Having a professional website or portfolio is essential. It’s a place to showcase your work, share your contact information, and attract potential clients.
- Local Opportunities: Explore local opportunities by reaching out to businesses, advertising agencies, and production companies in your area. Networking at industry events can also lead to local connections.

3. How do I get into voice acting with no experience?

Starting a voice acting career with no experience is possible with determination and the following steps:
- Training: Consider taking voice acting classes or workshops to develop your skills and learn about the industry.
- Practice: Practice regularly by reading scripts, recording yourself, and experimenting with different styles and characters.
- Create a Portfolio: Even with no professional experience, you can create a portfolio of your best recordings to showcase your talent to potential clients.
- Audition: Begin auditioning for roles on online casting platforms or local opportunities. Don’t be discouraged by rejection; it’s a natural part of the process.
- Network: Join voice acting forums and communities, attend industry events, and connect with fellow voice actors to gain insights and opportunities.

4. How do I grow my voiceover business?

Growing your voiceover business requires a combination of talent and effective business strategies:
- - Marketing: Continuously market yourself online through a professional website, social media, and online directories. Regularly update your portfolio with new work.
  - Networking: Build a strong network within the voice acting community and with potential clients. Attend industry events and join relevant forums and organizations.
  - Professionalism: Be reliable, meet deadlines, and maintain open communication with clients. Your reputation for professionalism will lead to repeat business and referrals.
  - Diversify Your Skills: Explore different genres and niches within voice acting to expand your client base. Consider offering additional services like script writing or editing.
- Invest in Quality: Invest in high-quality recording equipment and soundproofing to ensure your work meets professional standards.
- Continued Learning: Stay updated on industry trends, technologies, and techniques through workshops, classes, and self-study.

Building a successful voiceover business takes time and persistence, but with dedication and a commitment to excellence, you can achieve your goals in this dynamic and rewarding field.

Conclusion

In conclusion, voice acting is an exciting and ever-evolving field with a thriving market and diverse opportunities. Whether you’re a seasoned professional or just starting out, the journey into voice acting is one that holds immense potential for creative expression and financial fulfillment. By following the advice provided in these FAQs and throughout this blog post, you can navigate your way toward a successful voice acting career.

Remember, building a strong online presence, networking with peers, and promoting your services are essential steps in establishing yourself as a voice artiste. Being professional, reliable, patient, and persistent will help you build a reputation that attracts clients and collaborators.

While the path may have its challenges and uncertainties, your passion for voice acting, combined with dedication and continuous improvement, will ultimately lead to your success. So, keep honing your craft, stay connected with the voice acting community, and never stop marketing yourself. With time, patience, and unwavering persistence, you’ll find your voice and make it resonate in the world of voice acting.